5 Quotes to Recharge Your Marketing

Author: Jessica Minasian Every marketer needs a pick-me-up once in a while, especially around the holidays. From juggling each and every marketing initiative to balancing our personal lives, we can be hard-pressed to find the time to motivate ourselves and keep our engines running. But the genesis of our best work comes from the moments…

Using Paid Media to Drive Loyalty & Advocacy – Whiteboard Friday

Posted by samanthanoble If you’re not using your paid media in more creative ways than simply targeting customers at the buying stage, you’ve got a world of opportunity awaiting you. In today’s Whiteboard Friday, we’re delighted to have guest presenter Samantha Noble divulge 10 strategies for using your paid media to get your customers talking…

3 Ways You Can Use Video to Grow Your Email List Fast

Here’s the deal: video is huge right now, and it’s only going to get bigger. But don’t just believe me on that, check out these facts: Snapchat (an app for making and consuming video) is only 5 years old and valued at $20B Facebook-owned Instagram recently copied Snapchat video features almost one-to-one Facebook VP Nicola…

20 Ideas from Power Users to Power Up Your B2B Marketing Automation

Author: Zak Pines We’re at an exciting point in the evolution of marketing automation. There is a growing range of specialized approaches and technologies available to help marketing and sales teams drive real results–starting with the core of lead lifecycle management, lead nurturing, and lead scoring, and expanding out to cross-channel nurturing, website personalization, account-based…

The New Moz Local: Make Local Your Advantage!

Posted by dudleycarr Today we’re excited to share our latest updates to Moz Local. Moz Local is unique in that it serves a large number of small business, enterprise, and agency customers. Today’s release has something for all of our customers, and we believe it’s an important step to providing the best value to everyone,…

How to Be an Online Entrepreneur (It’s Not Just About Having a Product)

Releasing an ebook or selling a service is a great achievement. But a lot of digital entrepreneurs believe that’s all there is to being in business. Having a business means more than having a single product. It means committing to continuous sales funnel development, and to being thoroughly invested in the success of your consumers…

4 Ways to Elevate Your Marketing with Great Content

Author: Elaine Ip As marketers, we’re always looking for new ways to engage our audience. New channels, strategies, and campaigns. At the core of these initiatives is our content, which fuels each and every one. Last week, I had the opportunity to attend Vidyard’s Video Marketing Summit to learn about the latest and greatest in…

The SEO Myth of Going Viral

Posted by EarnedMarketing If you’ve been to any SEO conferences over the past few years, you’ve likely heard something along the lines of this: “Links are still really important for organic search rankings. But the way we go about getting those links has changed… it’s now all about content marketing.” The general premise is that…

The Viral Power of Storytelling in Content Marketing

In the dark-dark city, on the dark-dark street, in the dark-dark office, there was one dark-dark company, but no one knew about it because the company couldn’t tell people about itself… Modern information consumers want more than just data. People of this generation are used to getting accessible news, ideas, information, and knowledge; they know…

3 Social Media Marketing Mistakes You Might Be Making and How to Avoid Them

Author: Lisa Marcyes If you stop and think about it, social media is now a constant in almost every aspect of our lives—work, politics, breaking news, keeping in touch with friends, you name it. In fact, the growth in global social media users is continuing to climb, with over 76% of internet-using U.S. adults engaging…