3 Things Marketers Can Be Thankful For

Author: Marissa Lyman The moment November 1st rolled around, I immediately began thinking of turkey, cranberry relish, and food comas. For our international readers, November is the time of the year when Americans justify devoting an entire day to eating. I know what you’re thinking–what about the other 364 days of the year when the…

How to Successfully Scale Your Business

How to Successfully Scale Your Business written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with David Finkel So here’s the big question – you started a business, so do you own a business or did you create a hard, sometimes low-paying job? To me, the big distinction lies in your ability…

Featured Snippets: A Dead-Simple Tactic for Making Them Stick

Posted by ronell-smith Dr. Pete throwing down at MozCon 2015, flexin’ in his retro Gatorade shirt At MozCon 2015, Dr. Pete delivered a gem that perked up my ears when he discussed Google’s featured snippets during his talk, “Surviving Google: SEO in 2020“: “Let’s say you’re No. 5 in a competitive query, and you’re trying…

The Key to Ranking Your Local Business in Google

The Key to Ranking Your Local Business in Google written by John Jantsch read more at Duct Tape Marketing For local businesses, showing up on page one is a must – showing up in the Google 3-pack (or whatever it is called this week.) can be the difference between thriving and merely surviving. All Google…

The Visual Story of How Jeff Bullas Became a Digital Marketing Influencer

Did you know that entrepreneurs average 3.8 failures before they actually reach success? That’s a whole lot of disappointment before getting it right. As a startup founder, I’m well acquainted with the looming fear of failure that plagues so many entrepreneurs. Yet, I’ve also learned to make it a lifestyle: Learn from past mistakes, push…

7 Ways to Improve Your Site’s SEO Game Today

Author: Nate Dame Search engine optimization (SEO) is vital to a good digital marketing strategy: 73% of in-house marketers and 76% of US agencies said SEO provided excellent or good return on investment (ROI). 89% of worldwide marketers rated SEO successful at achieving objectives of improved search rankings, website traffic, and lead generation. But good,…

Automating Technical Reporting for SEO

Posted by petewailes As the web gets more complex, with JavaScript framework and library front ends on websites, progressive web apps, single-page apps, JSON-LD, and so on, we’re increasingly seeing an ever-greater surface area for things to go wrong. When all you’ve got is HTML and CSS and links, there’s only so much you can…

10 Types of Visual Content That Go Viral

It’s easier than ever to create and share content. In fact, we all create and share content regularly for both personal or business reasons. This simply means that there is a vast amount of professional and amateur content out there for everyone’s consumption. It’s crowded. The result is that it can be quite difficult to…

How Your Content Marketing Can Get an Extra Lift From Influencers

Author: Ellen Gomes Every industry has influencers—people who have the ability, because of their power or knowledge (real or perceived), to influence purchase decisions. Hollywood has celebrities, fashion has models, and business has its moguls. The internet is no different. Social influencers are bloggers, social media personalities, or industry experts who have developed large and…

Announcing MozCon Local 2017!

Posted by George-Freitag Now that location-based searches are growing about 50% faster than any other type of search on mobile, what are you going to do to make sure you’re working on the front lines of this new, local-focused world? Well, you can start by joining us in Seattle for MozCon Local 2017 on February…